Consumer and Market Analysis for Kick Covers Essay

Consumer and Market Analysis for Kick Covers - Essay Example This research will begin with the statement that for a product to be successful, the creators should understand the market in depth. Research should be carried out to find: out how much need is there for the product, and the ability of the consumers to purchase it. The creators of a product also have to ensure they communicate, in its entirety, the value of the product to the target consumer to boost sales. Maslow, a psychologist, studied human behavior and the various factors that motivated them. He proposed a model that classified the needs into five different groups. These groups were classified in order of which ones were most likely to be considered first. The hierarchy was such that an individual could not move to another level of need without satisfying the lower level ones. He grouped the needs as physiological needs, security and safety needs, love and belongingness, esteem and self-respect and self-actualization. The first four levels of needs are the most fundamental and a re referred to as ‘deficiency needs’. One cannot move to the level of self-actualization without having satisfied the ‘deficiency needs’. Maslow came up with the term ‘metamotivation’ for those people who went past the level of basic needs. These needs could occur at any point in an individual’s life. Maslow recognized this and proposed the model as a general order. The lack satisfaction of these needs could lead to a person being anxious or tense depending on their urgency